Project —

My second time collaborating with studio Creative on a Hyne Timber project, this campaign focused entirely on print-based outcomes, following a previous motion graphics-led project for the same client.

Working closely with Creative’s owner, Simon Langford-Ely, I was tasked with creating a suite of abstract visuals using high-resolution photography of various timber types. These textures were manipulated and implemented into a series of conceptual 3D layouts, designed to elevate the raw material into something visually striking.

The hero image featured a suspended timber element floating within a dense forest scene. It served as the visual centrepiece, balancing realism with a sense of design-led surrealism.

Each asset was developed to feel tactile and intentional, highlighting Hyne Timber’s craftsmanship while bringing an unexpected art direction to the material.

Project role:

3D design & build