Project —

I worked alongside fellow art director Salvatore Borzillo at RUMBLE Strategic Creative to bring his festive concept to life for Indooroopilly Shopping Centre’s Christmas campaign.

The project involved creating a suite of large-scale, 3D-styled print visuals that blended real-world gift ideas with playful seasonal charm. Each object, including a designer handbag, a gaming controller, and a Santa sleigh, was digitally wrapped in patterned textures, bows, and festive finishes to evoke the feeling of perfectly wrapped presents.

My role focused on developing the look and feel of each object using Cinema 4D. I crafted stylised textures, lighting, and compositions suited for large-format print. The final assets were used across Indooroopilly’s in-centre signage, promotional displays, and window installations throughout the holiday period.

These striking and whimsical visuals helped elevate the campaign and turn everyday items into sculptural gift moments. Designed to stop shoppers in their tracks and celebrate the spirit of giving.

Project role:

Art Director, 3D build, Texturing and Lighting