Caltex
Techron
Project —
Developed with VML Brisbane for Caltex Australia, this campaign brings the inner workings of an engine to life, illustrating how carbon deposits form and how Caltex with Techron helps protect and clean key components. As Creative Director at 3P Studio Group, I led the creative development and production of the film, working with the team to translate technical information into a visually compelling and accessible story. The finished piece combines precision, craft and clarity in a way that feels both informative and cinematic.
Project role:
Team lead
On-site VFX supe
3D design & animation
Compositing
Client —
Techron
VML + 3P Studio
TVC - Techron
Full credits
Creative Director
Bradley Coomber
Producer
Katarina Diquez
Executive Producer
Damion Tiernan
Lead Compositor/ Colourist
Caleb De Leon
Flame
Lora Nikolaeva
3D Artists
Caitlin Wright, Justin Harrison, Leyton Brown, Aaron Ibbotson
3D Lead + Animator
Bradley Coomber
Motion Graphics
Gwyn Dixon
Online/Socials
Christopher Ball
Sound Design
James Starnes
DOP
Jason Hargreaves ACS
Creative Collaborators
Zenon Kohler, Ian Anderson

