Caltex

Techron

Project —

Developed with VML Brisbane for Caltex Australia, this campaign brings the inner workings of an engine to life, illustrating how carbon deposits form and how Caltex with Techron helps protect and clean key components. As Creative Director at 3P Studio Group, I led the creative development and production of the film, working with the team to translate technical information into a visually compelling and accessible story. The finished piece combines precision, craft and clarity in a way that feels both informative and cinematic.

Project role:

  • Team lead

  • On-site VFX supe

  • 3D design & animation

  • Compositing

Client —

Techron

VML + 3P Studio

TVC - Techron

Full credits

Creative Director

Bradley Coomber

Producer

Katarina Diquez

Executive Producer

Damion Tiernan

Lead Compositor/ Colourist

Caleb De Leon

Flame

Lora Nikolaeva

3D Artists

Caitlin Wright, Justin Harrison, Leyton Brown, Aaron Ibbotson

3D Lead + Animator

Bradley Coomber

Motion Graphics

Gwyn Dixon

Online/Socials

Christopher Ball

Sound Design

James Starnes

DOP

Jason Hargreaves ACS

Creative Collaborators

Zenon Kohler, Ian Anderson

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