Project —

I worked across both the TVC and print components of this campaign for Queensland Rail, which focused on promoting their accessible travel services for people with disability experience.

The campaign aimed to highlight the safety, comfort, and independence Queensland Rail provides for all passengers. During the early concept phase, we used MidJourney to generate temporary imagery that helped visualise tone, mood, and direction for the initial pitch.

Collaborating closely with Lucy Ratz (Producer) and Jennine Heymer (Writer & Director), I developed a dual-format visual approach. One format used split-panel layouts to represent multiple individuals with varying accessibility needs, each shown enjoying their journey simultaneously. This allowed the visuals to communicate inclusivity in a clear, cohesive way.

We also created focused, single-subject versions that explored individual stories in more depth. These added a human, emotive layer that complemented the broader message.

The campaign rolled out across TV, digital, and large-format print. It delivered a warm, inclusive narrative through a clean, purposeful design system.

Project role:

Art Director, Design, Print and Animation