Project —

Developed a cross-platform campaign to raise awareness around measles, whooping cough and influenza vaccinations.

This included a TVC and a print rollout for bus stop advertising. I led the creative development and VFX supervision, using 3D to design typographic treatments of each disease name, making them appear visually infected with measles. These designs were carried through to the TVC, which was filmed entirely on green screen to allow full visual integration.

Project role:

Art Director, Design, Print and Animation